Bundle Brat
As the Social Media Manager and Co-Founder of Bundle Brat, I played a key role in building a strong brand identity and driving sales through strategic digital marketing and social media outreach.
Within a year, my business partner and I grew our TikTok to 5,000 followers, generating nearly 100,000 likes across our videos, while our Instagram reached 1.5K followers at its peak. Through influencer collaborations, we successfully sold out of inventory multiple times, demonstrating the power of brand partnerships and PR management.
I managed all aspects of e-commerce and social media, from creating and styling product listings to overseeing email marketing, advertisement production, and customer engagement. I also tracked sales performance, handled packaging and shipping, and led overall brand development.
With expertise in fashion styling, digital marketing, and content creation, I was able to craft an engaging online presence that resonated with our audience and translated into tangible growth.
To see more of my work with Bundle Brat, you can check out the Instagram, Tik Tok, and YouTube pages.
Bag It Up Boutique
As a Social Media Manager for Bag It Up Boutique, I developed and executed digital marketing strategies to enhance the brand’s online presence. I managed Instagram, Reels, Threads, TikTok, and Facebook to create engaging promotional content, run targeted advertisements, and host live shopping events to boost the brand’s engagement and sales.
With a strong background in fashion styling and media creation, I curated and styled product ensembles for e-commerce, handled website photo editing, and ensured visually compelling merchandising.
I also utilized analytical data to track performance trends, optimize engagement, and guide seasonal buying decisions.
To see more of my work with Bag It Up Boutique, you can check out their Instagram and Tik Tok pages.
Brand Ambassadorships
Through my experience as a brand ambassador, I’ve gained valuable skills in digital marketing and public relations by promoting brands through strategic content creation, audience engagement, and brand storytelling.
I’ve collaborated with companies to represent their image authentically, utilizing social media marketing, influencer outreach, and promotional campaigns to drive awareness and engagement. By crafting compelling content, engaging with online communities, and understanding consumer behavior, I’ve developed a strong ability to build brand identity, foster connections, and create effective marketing strategies that resonate with target audiences.
As a brand ambassador for Express, I gained hands-on experience in fashion marketing and public relations by promoting the brand through content creation, influencer marketing, and event coordination.
I engaged my audience by sharing styled looks, hosting giveaways, and providing exclusive discount codes, while also tracking purchases made through my personal code to measure campaign effectiveness. Additionally, I organized on-campus promotional events using allocated merchandise and managed a budget-driven marketing strategy to highlight key seasonal pieces. This experience strengthened my ability to execute PR campaigns and drive brand awareness.
As a brand ambassador for Princess Polly, I developed skills in fashion marketing and public relations by promoting the brand through content creation, influencer outreach, and strategic brand engagement.
I showcased styled looks, assisted in promotional event outreach, tracked purchases made through my code to analyze campaign performance through my creator link. This role strengthened my ability to create engaging digital content and connect with target audiences to boost brand visibility and sales.
As a brand ambassador for Bumble, I gained valuable experience in digital marketing and public relations by promoting the brand through strategic content creation, event marketing, and community engagement.
I organized and hosted on- and off-campus promotional events, such as bar networking nights and tabling junctures, along with leveraging social media platforms to share engaging branded content that generated buzz and strengthened brand awareness. By fostering a positive brand image and gathering feedback from peers, I provided key insights to the company, contributing to the overall marketing strategy at the campus level.
As a brand ambassador for Rockstar Energy, I gained hands-on experience in digital marketing and public relations by promoting the brand through content creation, event marketing, and social media engagement.
I helped boost brand awareness by sharing branded content, generating buzz around Rockstar’s products, and fostering a positive brand image within my target audience. Through organizing and participating in marketing events, I developed strong skills in PR coordination and experiential marketing.
Beyond traditional retail, some of my expertise lies as a freelance photoshoot and e-commerce stylist, creating editorial looks for small brands, creatives, and independent projects.
With a keen eye for trends and a passion for storytelling through fashion, here are some samples of my work throughout the years:
For more of my styling work, you can visit my styling portfolio.
My journey in fashion journalism began with my collegiate newspaper, where I covered on-campus fashion events and explored how style influences culture and self-expression. This experience sharpened my ability to report on trends, industry insights, and emerging designers, laying the foundation for my work in arts and culture journalism.
Now, I write for local newspapers, contributing to the arts and culture sections, where I cover fashion-related stories that highlight the creative forces shaping the industry. In addition to my editorial work, I maintain my own fashion blog, where I share personal insights, trend analyses, and style inspiration, further solidifying my voice in the fashion space.
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This past year, I’ve expanded my expertise into creative direction while styling photoshoots, working closely with photographers and models to bring visual concepts to life. I’ve developed shoot ideas based on the outfit pieces, ensuring each look aligns with the overall aesthetic and storytelling of the project.
On set, I provide direction for both photo and video, refining compositions and poses to capture the best possible shots. Additionally, I’ve shot and edited behind-the-scenes video footage from my most notable shoots, showcasing the creative process and elevating the final campaign.
For more of my work in creative direction, you can visit my styling portfolio.