INTRODUCTION
When I was hired as the Social Media Manager for Bag It Up, a small, family-owned clothing boutique, the first step I wanted to take was to conduct a social media brief. Over the company’s main project management software, my supervisors and I were able to discuss topics such as their brand’s general objectives, establishing a target audience, and their expectations of my overall contribution.
CHALLENGES
One of the challenges they’ve faced in the year prior to my employment included difficulty reaching their target audiences. Their merchandise calls for female consumers ages 18-35 interested in apparel and home decor. Due to their audience capacity having a wide range, the content they produce needed to be skewed to fit the popular age ranges on each individual social media platform.
Bag It Up also presented an issue they were having with lack of quality online activity. They wanted to begin implementing daily Instagram posts, reels, and stories and weekly Tik Tok videos in order to establish consistency within their brand. The company also shared with me that the previous worker in my position was trained to conduct photoshoots using their personal cell phone, but that they wanted to shift over to professional photography and videography across all social media platforms, in order to maintain a tone of professionalism as a business.
The company also had trouble designing a brand image relative to their audience and motives. Bag It Up’s company purpose has always been to reinforce size inclusivity and body positivity by carrying a full size range (XS-5XL) in all of their apparel.
In terms of platform personality, they felt as if they struggled with conveying these messages through their online accounts. Their merchandise keeps a whimsical and groovy tone, which they expressed hardships in channeling that theme on their social media posts. Bag It Up needed a way to exhibit these tones through new branding design, while also emphasizing their size-inclusivity message and gaining more traction from their acquired audience.
WHERE I COME IN
When taking a look at their social media analytics within the past year, it was evident to me that content had to differ based on the most frequent age ranges listed as visitors on each platform.
I also wanted to start implementing designated photoshoot days in order to compile enough content to post through the upcoming week. Combining my own camera equipment along with some of the set and lighting tools provided to me by my supervisors, I scheduled weekly product shot days to prepare for any apparel and merchandise we were soon releasing.
With all the content I was gathering, I utilized the editing software Canva, which the company encouraged and provided additional-pay features for my position.
To counter the challenge Bag It Up presented to me about their Instagram’s lack of activity,
Loomly
Navigating the collaborative and organizational landscape for Bag It Up became remarkably streamlined with the incorporation of Monday into our workflow. This online platform proved to be a powerhouse for team collaboration, especially when it came to brainstorming ideas for content, coordinating photoshoot dates, and optimizing various aspects to elevate our brand.
The calendar feature in Monday emerged as a central hub for scheduling and organizing our content strategy. It allowed me to visualize and plan photoshoots, ensuring a smooth and cohesive flow of imagery for our social media and other promotional channels. The intuitive interface made it easy to assign dates, ensuring that everyone on the team was on the same page regarding upcoming events and deadlines.
Team assignments allowed managers to effortlessly delegate tasks related to content creation, photoshoot planning, and other essential activities. The transparency provided by Monday’s team assignment feature not only fostered accountability but also facilitated a seamless flow of communication within the team. Each member knew their responsibilities, fostering a sense of ownership and ensuring that everyone was contributing to the company’s goals.
The deadline feature in Monday emerged as a crucial tool for project management. Setting clear deadlines for content creation, photoshoots, and other tasks became a breeze. The visual representation of deadlines on the platform’s interface made it easy to track progress and ensure that we stayed on schedule. This not only enhanced productivity but also allowed us to adapt quickly to any changes or challenges that arose during the creative process.
Collaborative discussions flourished with Monday’s comment and communication features. Team members could share ideas, provide feedback on content drafts, and discuss potential improvements, all within the platform. This streamlined communication ensured that everyone was on the same page, fostering a collaborative and creative atmosphere within the team.
Explanation of new theme and branding
RESULTS
Explanation
(Insert new analytics on IG and Tik Tok)
